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NIKE RHYTHM
Decadent and expressive functional performance art. As dance and dance classes were becoming the choice for female consumers, we began an exploration into dance that ultimately resulted in a cross-category initiative including the Innovation Kitchen, Women's Training, apparel and Sportswear. The work seen here is for the Sportswear consumer, where shape, silhouette, color and material are important factors.

Sketches
Thinking through the functionality of articulation, flexibility and support.

Nike Rhythm
This shows the internal midsole cradle, the feminine last and the research informed outsole design.

Nike Rhythm
Cross category initiative including footwear and apparel.

BRYON SCHROEDER
Brand Strategy | Creative Leadership | Footwear Design
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