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NIKE RHYTHM

Decadent and expressive functional performance art. As dance and dance classes were becoming the choice for female consumers, we began an exploration into dance that ultimately resulted in a cross-category initiative including the Innovation Kitchen, Women's Training, apparel and Sportswear. The work seen here is for the Sportswear consumer, where shape, silhouette, color and material are important factors.

BRYON SCHROEDER
Brand Strategy | Creative Leadership | Footwear Design

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