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DC X CYRCLE COLLAB
Always on the search for fresh and creative talent, I was fortunate enough to stumble across CYRCLE. I was inspired by their message and found that it echoed the brand position of DC Shoes. Upon further investigation, it came to light that both of the artists that form CYRCLE were active skateboarders and knew the brand history. We worked with them to create a capsule collection across footwear, apparel and accessories to highlight the 20th anniversary of DC Shoes and the launch of the new Lynx S.

CYRCLE
An art collective based in Los Angeles.

CYRCLE Cowboys and Indians
Art that inspired the collection.

DC X Cyrcle Collab
The DC X Cyrcle capsule collection consisted of footwear, apparel and accessories and highlighted the launch of the new Lynx S.

BRYON SCHROEDER
Brand Strategy | Creative Leadership | Footwear Design
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