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DC LYNX 2014

Known as one of DC's most iconic shoes, the 2014 Lynx combined heritage design language and innovative construction techniques to create a new style that stays true to the brand's roots and appeals to the modern skate customer. The Lynx was the anchor product for DC's 2014 "Defy Convention" campaign which celebrated DC's twenty-year anniversary. The 2014 Lynx became the vehicle for authentic local retail collaborations and innovative artist collaborations. Winter 2014/15 saw the introduction of the Lynx snowboard boot.

BRYON SCHROEDER
Brand Strategy | Creative Leadership | Footwear Design

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