DC MTN COLLECTION

DC's roots extend far beyond skateboarding. In 2013, we set out to establish a seasonal footwear business. We created three new models with a tiered pricepoint and technology strategy, extending the brands existing design language and brand identity. The category launch was supported by two collaboration stories. A cross-category collaboration with the DC snow boot team and Snow Park Technologies, and a DC/WuTang collab to celebrate the 20th Anniversary of both DC and WuTang, established in 1994.